We are in the midst of re-designing the WIN-TV logo and website and I've been asking for, and hearing a lot of, input about the logo, in particular, from our Board of Director members, past members, staff, people around town, personal friends and even business people in town that I know.
Why am I asking so many opinions? Because I like to hear what people visualize when they think of WIN-TV. Maybe sometimes it isn't always what I want to hear. But I like to know what does WIN-TV's presence in Windsor mean to them? If anything?
And I think a logo can be a big part of defining WIN-TV. It says, in an instance, who we are. What we are. And a really GOOD logo will tell you WHY we are.
What do we want to say about WIN-TV with our new logo?
WIN-TV is not just about shows on your television. Facebook, Twitter, smart phones, streaming video and on demand video have changed the way programming is delivered and we can't miss being on the technology train that is speeding straight ahead by holding on to past ideas about who watches WIN-TV and how they watch WIN-TV.
So when we reveal our new logo (coming soon!), we hope you'll notice it emphasizes two very vital things about WIN-TV's purpose: Community and Voice.
Without Community...and their Voice...there would be no WIN-TV. There would be no original programming like Barbara Ragland's Spotlight, talking with Windsor High School's Principle about the good things going on every day there. Or Ann Walsh talking with Police Chief Searles about the successful neighborhood watch program in Poquonock, or the Fuel Assistance available through the Windsor Community Service Council. These are real issues Windsor residents need to know about. And we have voices in our community who want to tell you about them.
When we launch our new logo and website I hope you'll let us know how the logo speaks to you about who we are.