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Local Voices

New Aiello Home Services Advertising Campaign Suggests White House, NSA and U-Boat Commanders Can Say, "Hello, Aiello" for Help

Windsor Locks, CT – Air conditioning system on the fritz at the White House?  Basement flooded on a stormy night?  Sprung a leak in your submarine?  All you need do is call Aiello Home Services and say, “Hello, Aiello” and before you know it the big red Aiello truck and a trained technician will be there.  That’s the premise of a new television campaign unveiled by Aiello, one of Connecticut’s largest HVAC home services companies.

 

In some deep NSA bunker a stunned official learns that fifty thousand calls have been made to one number.  In some perfect 1960’s home, decorated in black and white, young Bud follows the encouragement of his parents and, for the first time, makes the call.  These and other scenarios are  depicted in the fast-paced fifteen second spots created by Aiello’s marketing department to promote their heating, cooling, plumbing, electrical, wells and water services. 

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“We thought we’d have a bit of fun and make the simple promise – you need us – just call and we’ll be there,” said Philip Clement, marketing director for Aiello Home Services.

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The campaign will launch in mid-September and run through 2014. 

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